3 Things to Keep in Mind When Adopting A Mobile Strategy

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mobile strategy

In a competitive service market, mobility is more of a must than a maybe.  As organizations adopt mobile strategies to help with efficiency, visibility, and customer service, there are things organizations have learned the hard way about what not to do.  Realise Data Systems has taken their knowledge from personal experience with mobile implemenations as well as from around the web and come up with the three top things we think every organization should take into consideration while adopting a mobile strategy.

1.  Sometimes New and Exciting ISN’T a Good Thing

Everyone is buzzing about the new iPhone 5S & 5C.  A fingerprint ID, new colors, iOS7, and more!  But sometimes shiny and new isn’t the best bet for a new mobile strategy.  Why? Because with new devices, the kinks haven’t all been worked out, even if its on its eighth release.  Take the Microsoft Surface for example.  After poor performance and sales, Microsoft has announced that it is updating its Surface tablets, more than a year after their initial release.  For a Director of Mobility, that is just an added headache.  Behind every good mobile strategy is solid MDM (mobile device management).  And part of responsible MDM should be researching various different mobile devices to ensure that they are:

  • Easy to use (for the field techs)
  • Durable in the field
  • Work with the software you are implementing
  • Don’t have major bugs or techical issues

2.  There’s No Harm In Considering BYOD

By adopting a BYOD (bring your own device) policy, your organization can save money on mass buying mobile technology while keeping your field techs happy by allowing them to use what they know.  Organizations often worry about the lack of control involved when implementing BYOD, but these fears are easily subsided by new context-aware apps that allow supervisors to rate technician’s work and more.  As part of your mobile strategy, make sure you weighs the pros and cons of BYOD before making any final decisions such as:

  • Can company policies and regulations still be met (i.e. internet policy, etc.)
  • Can you be certain your data is secure (if an employee loses their device etc.)
  • Is your MWFM solution versatile (does it work on different mobile platforms)

3.  People Hate Change

While a mobile strategy will help your organization to stay on top of the ever changing technological landscape, you must remember that change of any kind can be difficult for employees.  The best way to transition employees is to provide supportive training to ensure that your new strategy is used properly and effectively, and that your employees stay happy. Make sure that your employees:

  • Understand the direction your organization is taken in reference to mobility
  • Know how to use the mobile devices that are being adopted
  • Understand their new priorities and responsibilites

Make sure that your organization is creating and adopting a mobile strategy that is aligned with the mission and goals of the entire organization.  Additionally, make sure that you are planning ahead, because the mobile landscape is changing fast.  It is already far ahead of where it was two years ago, not to mention five.  We hope these tips help you.

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